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Be The Earth

Be the earth approached me to expand upon an existing logo mark and to create a bespoke website.

The style I chose to implement suggests that in order to make progress towards a more harmonious and healthy planet, we need to take a few steps back. It seems that today's world is full of crisp edges, neon colours and sterile emptiness. But with the aesthetic of this project I wanted to hint toward a future where humanity is more closely connected with the natural world through rough edge, imperfect shape and gritty textures.

Credit to Tim Moore (nth studio) for the Logo design.


Multi-device website mockup


Be The Earth website homepage


Be The Earth logo


Be The Earth Icons


Be The Earth 'Idol'

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